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Sept. 22, 2006

Contact information:
Jeff Trigger, principal
La Corsha Hospitality Group
(jtrigger@lacorsha.com)
(512) 748-7828

Seaholm Power signs former Driskill Manager
Jeff Trigger’s new company to lead effort to build 163-room boutique hotel  

AUSTIN, Texas – Sept. 22, 2006 – One of the best-known and respected names in Austin’s hospitality industry will play the key leadership role in a new, Art Deco-style boutique hotel slated to be part of the Seaholm redevelopment.

Jeff Trigger and his new company, La Corsha Hospitality Group, will oversee the construction, management and operations of The Seaholm Plaza Hotel.

The 163-room hotel will occupy 6 floors of a planned 22-story residential tower within the redevelopment of the 7.8-acre Seaholm site in the burgeoning Seaholm neighborhood. The remaining floors will feature parking and 62 condominium units that will enjoy access to the hotel’s services and amenities. The hotel is expected to open for business in 2009.

Trigger most recently served as managing director of The Driskill Hotel in downtown Austin’s core, where he oversaw a $30 million restoration effort that brought the hotel to its four-diamond status.

“This hotel will play a crucial role in the rebirth of the Seaholm site, and it will be designed in a manner to compliment the adjacent historic structure,” said Jeff Trigger, principal and founder of La Corsha Hospitality. “The hotel will be true to Austin’s warm and friendly nature while combining Art Deco architecture with modern touches of elegance.”

The Seaholm site features a historic 1950s power plant. The entire site is being redeveloped by Seaholm Power LLC, comprised of a team of local developers. Trigger has become a principal partner with the team.

Trigger says the hotel will distinguish itself from other planned upscale hotels by going to great lengths to have special Austin appeal.

“Our hotel won’t be part of a branded-chain, or managed by an out-of-state corporation,” Trigger said. “The hotel will distinguish itself as downtown Austin's only independent luxury hotel.”

 “Jeff Trigger’s resume is second to none in the hotel industry,” said John Rosato, managing partner of Seaholm Power LLC, which the City of Austin tapped last year as its partner for redeveloping the site along West Cesar Chavez Street.

“We think a hotel will be the perfect compliment to other kinds of uses likely to be featured within the Seaholm site, like office space and retail shops,” Rosato said.

“The combination of the site’s history, impressive Town Lake views and proximity to some of Austin’s finest shops and restaurants alone made Seaholm an incredibly appealing site for condos. The new relationship with Austin’s best-known hotelier sets the condos apart from anything else coming online,” says Kent Collins, partner with Seaholm Power LLC.

About The Seaholm Plaza Hotel:

The Seaholm Plaza Hotel will combine Art Deco architecture with modern touches of elegance just north of the historic Seaholm structure in downtown Austin. It will occupy 6 floors of a 22-story residential tower. Meeting, exhibit and space for special occasions will also be available both in the hotel and in the historic structure, offering guests the option of holding functions inside or outdoors.
Hotel features include:

• 163 spacious guest rooms, including 100 deluxe rooms, 43 executive suites, and 20 specialty suites
• Meeting space for private groups and special occasions, including an outdoor plaza off the hotel and 13,500 square feet within the historic structure
  

• Breathtaking views
• Feather pillow-top mattresses
• Down duvet covers
• Egyptian cotton linens
• Private balconies or bay windows
• Flat-screen televisions
• Wireless Internet connectivity
• Spacious heated pool
• Health spa
• Landscaped gardens

About La Corsha:

La Corsha Hospitality Group is an Austin, Texas-based hotel management and consulting company. The company was founded in July 2006 by 25-plus year hotel industry veteran Jeff Trigger. The La Corsha name honors Mr. Trigger’s two daughters, Coralee and Shannon.

La Corsha Hospitality was recently selected to oversee the restoration and repositioning of two historic Texas hotels, the St. Anthony Hotel in downtown San Antonio and the historic Stoneleigh Hotel in uptown Dallas. The two hotels will undergo a more than $50 million transformation designed to return both properties to the "grand dame" status they enjoyed in their glory days. The company will also oversee the construction and manage the planned The Seaholm Plaza Hotel in downtown Austin.

Mr. Trigger and his associates have an extensive background that specializes in repositioning and restoring historic hotel properties. His signature world-class work can be seen in the properties he has previously overseen transformations of, including The Driskill Hotel in downtown Austin as well as The Mansion on Turtle Creek and The Adolphus Hotel in Dallas. Trigger has been named to the list of “Best Hotel Managers in The World” by Leaders Magazine and listed as a “General Manager of The Year” by Business Traveler Magazine. 

About Jeff Trigger:

A more 25-year hotel industry veteran, Jeff Trigger launched La Corsha Hospitality Group in August, 2006. His extensive hotel management experience includes repositioning and overseeing renovations of three historic Texas hotels, including serving as Managing Director for two of Dallas' finest hotels: The Mansion on Turtle Creek and The Adolphus Hotel.

Most recently, in his role as Managing Director of The Driskill Hotel in downtown Austin, Trigger led a $30 million restoration effort that brought the hotel to its four-diamond status.
He has been named to the list of “Best Hotel Managers in The World” by Leaders Magazine and listed as a “General Manager of The Year” by Business Traveler Magazine. 

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